Merino Wool Shop

Merino wool is an amazing fiber that combines delicacy, performance, and style together in perfect harmony. At Baby Mumma, we think it's so important that comfort and style go hand in hand, especially when the ones wearing it are our children.

Gone are the days of the 'itchy blankets" that kept us warm as children, merino wool keeps you warm when it’s cold – and vice versa. Merino is soft, breathable, hypoallergenic, antimicrobial, UV resistant,  but most of all it is sustainable, renewable and 100% ecological. We could go on about it (and we do here in a blog post) but we think you already know that this material is in a class of its own.

Luxuriously elegant, incredibly gentle and so safe the whole family can wear it.

We are proud to be New Zealand Made